Then there is the solid, industrious typeface named for Lem Motlow, the nephew of Jack Daniel who managed and later inherited the Distillery.
The real visual centerpiece, though, is the refined yet approachable Lynchburg Script, based on the Tennessee lettering in the label. The Jasper font, based on the familiar Jack Daniel’s logo lettering (and bearing Jack Daniel’s given first name). FOR THE PROJECT, THE FOUR PROMINENT LETTERING STYLES FROM THE FAMOUS BLACK LABEL (C.1904) WERE DEVELOPED INTO COMPLETE FONTS VIA OUR T26 TYPE FOUNDRY. A CUSTOM SERIES OF FONTS VIA ARNOLD FOR JACK DANIEL’S DISTILLERY.
